evaluation

I have really enjoyed experimenting with this new technique and i think after this project after effects is definitely one of my favourite programs and i would like to incorporate it in my future projects where possible. I think the idea of animating the text in a book in this way definitely makes it more interesting for the reader. by having the viewer follow the type with their eyes especially when it is moving in an unusual way almost distracts them from the fact that they are even reading a book. This project took a lot longer to complete than the music video i did for D&AD because there are a lot more words in this one, this is also the reason i couldn't do much individual animating for certain words like i did in the d&ad video because they are read out soo fast and only on screen for a short time, thats why they are shown more on screen as groups of words. I think the idea to have the camera zoom out at the end and reveal the word flatland made up of the words from the chapter works really well, given an unexpected twist to the end of the video for the viewer. After completing the video i noticed that the audiobook i had used was slightly different to the exact wording of the book which i used for all my text so there are a couple of examples of the narrator saying slightly different words to those shown on screen but it doesn't effect the video. Overall i am really pleased with the final outcome of this project and i think it makes the book a lot more interesting to any potential viewers and throughout this project i have taught myself a lot about the use of after effects which i had never even heard of before i started these briefs. Kinetic typography is something i have been interested in for a long time and i am glad i have now developed some of the skills i need to create my own videos in the future. I have also been noticing that after effects could be used for a lot of other kinds of motion graphics such as television adverts.